The Grand Tour That Saved a Nation: King Chulalongkorn’s European Sojourn as a Lesson in Soft Power

At this year’s United Nations General Assembly, the world witnessed the unrelenting force of South Korean soft power, as members of the K-Pop sensation BTS performed their megahit “Permission to Dance” at the General Assembly Hall. In spreading the message about the UN Sustainable Development Goals to millions of their fans worldwide, BTS did their part in boosting South Korea’s image as a global leader of sustainability, complementing the country’s role as convener of the Partnering for Green Growth and the Global Goals 2030 (P4G) summits.

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Destination Thailand 2021

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A Legacy for the People

The monarchy has been a pillar of independence, stability, and national development in Thailand for centuries. It signifies continuity of national pride and heritage, and is a unifying force for all citizens. Throughout history, each reign of the Thai monarchs has worked tirelessly for the betterment of the livelihood of the people.

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